Cursos de Línguas Inglês Empresas Mais Informações Conteúdos Gama Modulos - Escrita Comercial

Escrita Comercial em inglês

computer-keyboard1Um curso de Inglês Específico - Business Writing.

Um curso de nível intermédio - avançado, muito específico e de curta duração para quem precisa de melhorar e praticar a vertente escrita da língua para fins profissionais.

Unit 1

Language Structures

Titles

Key Point 1

Discussing the use of email and its   impact on the workplace. Reviewing different formats and styles used for   emails. Considering the transactional and relational functions of language.

Email exchanges concerning
  arrangements

Key Point 2

Considering the use of English as a   lingua franca in relation to clarity and correctness and the achievement of   aims.

Emails written by speakers of English as   a lingua franca, requesting and providing information

Key Point 3

Analyzing ambiguous or offensive emails   and reviewing ways of avoiding communication problems.

Unclear, ambiguous and inappropriate   emails

Unit 2

Language Structures

Titles

Key Point 4

Discussing the use of letters as opposed   to emails. Reviewing the format and generic features of letters.

Follow-up letter

Key Point 5

Reviewing the use, format, structure and   style of memoranda.

Memorandum concerning procedures in case   of fire

Key Point 6

Reviewing the format and style of faxes.

Fax concerning forthcoming office move

Unit 3

Language Structures

Titles

Key Point 7

Analyzing a letter of complaint, focusing   on structure, use of linking words in the development of a strong argument.

Letter of complaint concerning a training   course

Key Point 8

Analysis of style and tone, and   discussion on strategy in dealing with difficult issues in writing.

Response to the letter of complaint on   the training course

Key Point 9

Considering the need for directness and   features of style that avoid ambiguity, but are not offensive. Reviewing   direct and indirect language.

Disciplinary memorandum

Unit 4

Language Structures

Titles

Key Point 10

Considering types of reports and conventional   formats and terminology used for reports and proposals.

Report on problems at a fashion store

Key Point 11

Analyzing alternative formats for   reports, including the nature and purpose of executive summaries. Reviewing   features of formal and impersonal style used in reports.

Incident report

Key Point 12

Considering proposals and their uses.   Analyzing the role of structure in building persuasive arguments.

Proposal concerning the choice of a   relocation firm

Unit 5

Language Structures

Titles

Key Point 13

Reviewing the standard format of agendas   and terminology concerning agendas and minutes.

Management meeting agenda

Key Point 14

Considering the purpose and structure of   minutes and the language used in minutes.

Minutes of management meeting

Key Point 15

Analyzing different approaches to writing   minutes, including stylistic features of formal minutes.

Excerpt from the minutes of a board   meeting

Unit 6

Language Structures

Titles

Key Point 16

Considering the notion and importance on   effective writing in business. Discussing aspects of good and poor writing.   Reviewing writing as a systematic process involving planning, writing and   revising.

Memorandum on effective writing

Key Point 17

Analyzing and revising/rewriting a poorly   written text using an editing checklist. Considering the use of graphics in   text.

Email for revision

Key Point 18

Considering the importance of tone and   individual voice in writing social letters. Considering sources of offense or   irritation in writing.

Letter of condolence

Contactos
R. Sá da Bandeira,
605 - 1º Esq.
4000-437 Porto
PORTUGAL

Tel. (351) 22 339 44 00
Fax.(351) 22 339 44 09

info@inlinguaporto.com

Procurar
Placement Test



Veja tambem
Curso de Inglês para Empresas Gama APP - nível 3B

APP3B  Um curso de inglês comercial

 

 

UNIT 16                                         MARKET   FORCES

16.1        Describing   markets

Functions:

Describing market characteristics

Describing degrees of competition

Target Language:

Language for describing supply and demand

Language for describing competition in a   market

Theme:

Global competition

16.2        Success   and failure

Functions:

Describing degrees of success and failure

Target Language:

Language for describing successful and   unsuccessful products

Language for describing good and bad   commercial performance

Theme:

Success and failure in the movie business

16.3        Assessing   risk

Functions:

Explaining the nature of risks

Describing degrees of risk

Target Language:

Gerund forms: risk …ing, a risk/danger of   …ing

Words, idioms and collocations for   describing risk

Theme:

Internal competition to drive product   development

UNIT 17                                         FORECASTING

17.1        Making   predictions

Functions:

Expressing predictions

Describing degrees of likelihood

Target Language:

Language for describing certainty and   probability about the future

Theme:

Disruptive innovation

Future of CDs and online music

17.2        Future   timescales

Functions:

Referring to future timescales

Expressing short-term and long-term   forecasts

Target Language:

Expressions for describing future periods   of time

Theme:

Peak oil

Alternative power sources for vehicles

17.3        Forecasting   progress

Functions:

Describing future activities and events

Target Language:

Future continuous: will be …ing

Future perfect: will have (done)

Future perfect continuous: will have been   …ing

Theme:

Arrangements for future projects

UNIT 18                                         GUIDANCE

18.1        Advice

Functions:

Expressing comparative advice

Referring to and comparing specific   factors

Expressing degree and emphasis in   comparisons

Target Language:

Review and extension of comparatives and   superlatives

Theme:

Investment advice

18.2        Recommendations

Functions:

Expressing recommendations

Emphasizing the importance of   recommendations

Expressing cautionary insights

Target Language:

Language for making formal   recommendations

Language for urging and encouraging

Language for warning and cautioning

Theme:

Investment advice

18.3        Feedback   and criticism

Functions:

Summing up feedback

Describing action needed in response to   feedback

Target Language:

Language for describing acceptance and   rejection

Language for describing action based on   feedback

Theme:

Constructive criticism

Feedback on a product idea

UNIT 19                                         IN   WRITING

19.1        Conventions   of correspondence

Functions:

Beginning and ending formal and informal   emails

Target Language:

Formal language for beginning and ending   correspondence

Theme:

Formality in emails

Corresponding with native and non-native   speakers

19.2        Abbreviated   language in emails

Functions:

Using abbreviated words and style in   emails

Target Language:

Common abbreviated words and letter   abbreviations

Email style of omitting “I” and other   words

Abbreviated descriptions in email subject   headings

Theme:

Types of abbreviation and usage

19.3        Email   “small talk”

 

Functions:

Beginning and ending emails with friendly   expressions and “small talk”

 

Target Language:

Informal small talk in emails

 

Theme:

Common small talk subjects in emails

 

UNIT 20                                         DEVELOPMENT

 

20.1        Business   growth

 

Functions:

Describing business growth

Describing a company history

 

Target Language:

Language for describing business set-up   and expansion

 

Theme:

Sir Richard Branson and Virgin

Business expansion options

 

20.2        Company   difficulties

 

Functions:

Describing commercial problems

Qualifying the seriousness of problems

 

Target Language:

Words and phrases for describing problems

Terminology of business problems

 

Theme:

Turning round troubled businesses

Common business difficulties

 

20.3        Analyzing   background

 

Functions:

Describing a previous situation

 

Target Language:

Past perfect simple: had done

Past perfect continuous: had been …ing

 

Theme:

“Nissan 180”

The influence of background on business   strategy

 

UNIT 21                                         ON   THE PHONE

 

21.1        Getting   through

 

Functions:

Dealing with incoming phone calls

Calling a correspondent via a switchboard

 

Target Language:

Phrasal verbs used in telephoning

 

Theme:

Call management

 

21.2        Starting   and ending calls

 

Functions:

Beginning and ending phone calls politely

Enquiring whether someone is free to talk   on the phone

Referring to the subject of a call

 

Target Language:

Polite telephoning phrases

 

Theme:

Interruptions from phone calls

 

21.3        Phrasing   questions

 

Functions:

Phrasing questions politely

 

Target Language:

Indirect questions

 

Theme:

Enquiring about arrangements

Customer service questions

 

 

UNIT 22                                         SOLUTIONS

22.1        Discussing   requirements

Functions:

Carrying out a needs analysis

Emphasizing the importance of   requirements

Describing priorities

Target Language:

Language for describing needs

Language for emphasizing importance and   priorities

Theme:

Skiwear design

Workplace requirements

22.2        Problems   and solutions

Functions:

Describing problems generally

Referring to specific aspects of problems

Describing solutions to problems

Target Language:

Language for referring to and describing   problems

Language for describing solutions

Theme:

Dress codes at work

22.3        Explaining   strategies

Functions:

Explaining the reasoning behind decisions   and actions

Target Language:

Language for explaining reasons

Gerund forms: reason for …ing, a   means/method of …ing, a key to …ing, a mechanism for …ing

Theme:

Orange brand and logo

Keys to good logo design

UNIT 23                                         ON   THE AGENDA

23.1        Preparing   for a meeting

Functions:

Discussing the organization and   formalities of meetings

Target Language:

Specific terminology of meetings

Theme:

Arrangements for a meeting

Opening a meeting

23.2        Working   through an agenda

Functions:

Chairing meetings and understanding a   chairperson’s instructions

Referring to the documents of meetings

Target Language:

Phrases frequently used in meetings

Theme:

Common problems in meetings

Working through an agenda

23.3        Arranging   and delegating action

Functions:

Volunteering to take action

Requesting action and issuing   instructions

Confirming and emphasizing action to be   taken

Target Language:

I’ll…, I can…, I could…, Shall I… ?

Could you… ?, Can you… ?, Would you… ?,   Will you… ?, Would you mind …ing?

Imperative

Theme:

Decisiveness vs. pushiness

A crisis meeting

UNIT 24                                         COMMUNICATION

24.1          Communication   processes

Functions:

Refer to   conversations with others

Organizing   a discussion process

Target   Language:

Language   for describing communication and information flow

Theme:

Developing   ideas informally

24.2        Reporting   on discussions

Functions:

Reporting what was said in specific and   general terms

Target Language:

Reported speech

Theme:

Discussing an idea informally

Exploratory discussions with a   prospective employee

24.3        Reporting   on sentiments

Functions:

Expressing observations and impressions

Describing sentiments

Target Language:

Language for describing reactions and   sentiments

Theme:

(Extension of themes from 24.2)

UNIT 25                                         SOCIALIZING

25.1        Polite   phrases

Functions:

Meeting and greeting people using the   right register

Using polite expressions appropriately

Target Language:

Polite phrases

Theme:

Evolving usage patterns with polite   phrases

25.2        Hobbies   and interests

Functions:

Discussing hobbies and interests in the   context of small talk

Target Language:

Personalized language for describing   leisure pursuits

Extension of phrasal verbs

Theme:

Cultural perceptions of hobbies

25.3        Eating   out

Functions:

Talking about food, drink and recipes

Explaining dishes on a menu

Target Language:

Diverse food and drink vocabulary

Theme:

HSBC eels   commercial

Global table   etiquette

UNIT 26                                         CAREERS

26.1        Education   and career

Functions:

Summing up your education and   qualifications

Describing your career progression

Target Language:

Language for describing educational   achievements

Language for describing career history

Language for describing the professional   learning process

Theme:

Aims of a mentoring program

26.2        Professional   experiences

Functions:

Describing the outcome of past actions   and events

Target Language:

was(n’t)/were(n’t) able to, was/were   unable to

could, couldn’t

managed to / didn’t manage to

Theme:

Overcoming language barriers

26.3        Skills   and track record

Functions:

Describing levels of skill

Describing reputations

Target Language:

Language for describing skills

Language for referring to reputation and   track record

Theme:

Managing talent

UNIT 27                                         PRESENTING

27.1        Structuring   a talk

Functions:

Outlining the subject-matter of a   presentation

Moving from one subject to another

Target Language:

Phrases for introducing and punctuating a   presentation

Theme:

Preparing presentations

27.2        Contrasting

Functions:

Contrasting opposing arguments

Building an argument persuasively

Target Language:

Words and phrases for contrasting

Theme:

Preparation   techniques: scripts vs. notes

27.3          Emphasizing

Functions:

Emphasizing   important arguments

Target   Language:

Emphatic

Theme:

Getting   the message across during a talk

UNIT 28                                         STANDARDS

28.1        Describing   rules

Functions:

Referring to rules and regulations

Discussing issues relating to legality   and illegality

Target Language:

Language for discussing legal issues

Theme:

Protecting intellectual property

28.2        Compliance

Functions:

Describing   legal requirements and provisions

Refer to   compliance and non-compliance with rules

Target   Language:

Language   for describing compliance with regulations

Theme:

Airport   security

Security   at company premises

28.3        Contingency   plans

Functions:

Describing “if” scenarios

Describing contingency plans

Target Language:

If (s.t.) should happen… / Should (s.t.)   happen…

If (s.t.) were to happen… / Were (s.t.)   to happen…

Words and phrases for describing   scenarios

Theme:

“ETOPS” rules for commercial flights

UNIT 29                                         INCIDENTS

29.1        Events   and circumstances

Functions:

Relating past events and surrounding   circumstances

Target Language:

Review of past and perfect tenses

Theme:

Project incident

Amusing incidents at work

29.2          Analysis   with hindsight

 

Functions:

Expressing   analysis and judgment of past actions with hindsight

 

Target   Language:

Third   conditional

 

Theme:

Project   incident, continued

 

29.3          Crisis   management

 

Functions:

Describing   reactions to incidents

Discussing   the consequences of incidents

 

Target   Language:

Language   relating to crises

 

Theme:

Incident   management from a PR perspective

 

UNIT 30                                         NEGOTIATING

 

30.1          Negotiation   analysis

 

Functions:

Discussing   negotiating approaches and problems

 

Target   Language:

Language   for describing negotiations and agreements

 

Theme:

Getting   to Yes approach   to negotiating

 

30.2          Positions   and proposals

 

Functions:

Describing   degrees of willingness

 

Target   Language:

Language   for describing degrees of willingness

 

Theme:

Preparing   for a negotiation

An   extract from a negotiation in progress

 

30.3          Confirming   agreement

 

Functions:

Drafting   written confirmation of agreement

Describing   contractual obligations

 

Target   Language:

Language   for describing commitment

 

Theme:

Summing   up agreement prior to contract stage

 

 

  

 

 

 

 

 

  

 

 

 

 

 

  

 

O que dizem de nós:

"Gostei da dinámica do curso e do métado de ensino da professora"

João Novais   -  Maio  2014 -  Curso em empresa 

 

"Great speaking and grammar practice. Nice teacher!"

José Ferreira (curso em empresa - 2012)

 
"Um elevado padrão de ensino, com grupos pequenos, que permite um bom nível de aprendizagem. Gostei do facto de os professores serem nativos da língua e da informalidade com que as aulas foram leccionadas."

Paulo Magalhães Economista

 
"Recomendaria o curso porque é simples e prático e consegue transmitir o que realmente interessa" 

Ricardo Almeida (curso em empresa - 2013)

 
"Eu recomendaria a inlingua porque oferecem um tratamento muito personalisado e cuidam muito dos alunos. As atividades também foram muito boas. Muito Obrigada!" 

Beatriz Ordás (Português + atividades) - Agosto 2013

 

"Adorei tudo. Não quero  ir embora. Tenho  muito desejo de voltar e continuar cà! 

Ana Burgers - estudante de pos-graduação -  Maio 2014 -...

"I have already recommended inlingua to other friends. This was a valuable, incredible experience. I really appreciated learning from 3 different teachers, each with their own style and accent. I appreciated the homework assignments. Most of all I appreciated the welcoming nature of every single person at the school."...

"O curso tem correspondido´`as minhas expectativas. O professor é motivador e as aulas são muito interessantes."

Eva Oliveira (curso em empresa - 2012)

 
"O tempo voa quando estou nas aulas" 

Jaime Ferreira  curso de alemão em grupo (ano letivo) 2014

 

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