Curso de Inglês para Empresas Gama APP - nível 4A
APP4A - Um curso de Business English num nível elevado.
| UNIT 1 TARGET FOCUS | 
| 1.1 Discussing general and specific objectives | |
| Functions: | Referring to initiatives and general objectives Discussing the implementation of initiatives Referring to measurable targets | 
| Target Language: | Language for discussing initiatives and objectives Terms for discussing measurability | 
| Theme: | A continuous-improvement initiative | 
| 1.2 Explaining targets | |
| Functions: | Explaining specific targets | 
| Target Language: | Verbs for describing targets – Present Continuous and Present Simple usage | 
| Theme: | Setting targets for the continuous-improvement initiative | 
| 1.3 Assessing targets and expectations | |
| Functions: | Assessing the achievability of objectives Discussing limitations | 
| Target Language: | Words and phrases for describing achievability, and their opposites Idioms for referring to objectives and expectations | 
| Theme: | Target overload | 
| UNIT 2 PROBLEM-SOLVING | 
| 2.1 Focusing on problems | |
| Functions: | Drawing attention to problems Referring to key issues Referring to side issues | 
| Target Language: | Collocations: verbs and adjectives used with problem Idioms for describing problems | 
| Theme: | Virtual teams | 
| 2.2 Considering solutions to problems | |
| Functions: | Focusing on possible solutions to problems Assessing possible solutions to problems | 
| Target Language: | Collocations: verbs and phrases used with option(s) Words and phrases for discussing options | 
| Theme: | Virtual teams | 
| 2.3 Reacting to suggestions | |
| Functions: | Expressing reactions to proposals Emphasizing positive and negative reactions to proposals | 
| Target Language: | Phrases for reacting to proposals | 
| Theme: | Virtual teams | 
| UNIT 3 MOVING FORWARD | 
| 3.1 Recommending courses of action | |
| Functions: | Suggesting action to be taken Emphasizing the importance of action | 
| Target Language: | Cleft sentences | 
| Theme: | Core business and outsourcing | 
| 3.2 Building consensus | |
| Functions: | Referring to comments made by others | 
| Target Language: | Verbs and collocations for referring to comments made by others | 
| Theme: | Core business and outsourcing | 
| 3.3 Discussing commercial projects | |
| Functions: | Referring to stages of commercial processes | 
| Target Language: | 'Verbing' (using nouns as verbs) Terms for referring to commercial processes | 
| Theme: | Core business and outsourcing | 
| UNIT 4 TEAM DYNAMICS | 
| 4.1 Coordinating teamwork | |
| Functions: | Arranging contact with others Reporting on plans and progress | 
| Target Language: | Phrasal verbs and phrases with get | 
| Theme: | Changing a meeting agenda | 
| 4.2 Communicating positively | |
| Functions: | Phrasing statements positively | 
| Target Language: | Words and phrases for adding a positive tone | 
| Theme: | The psychology of positive communication | 
| 4.3 Discussing team interaction | |
| Functions: | Describing how people interact Discussing team problems | 
| Target Language: | Phrasal verbs and phrases with get Words and expressions for describing team problems | 
| Theme: | Defining professionalism | 
| UNIT 5 KNOCKOUT PRESENTATIONS | 
| 5.1 Linking and contrasting arguments | |
| Functions: | Linking points and arguments Contrasting opposing arguments | 
| Target Language: | Words and phrases for linking and contrasting | 
| Theme: | Acting versus presenting | 
| 5.2 Illustrating points | |
| Functions: | Using parallels to illustrate points Simplifying and condensing | 
| Target Language: | Words and phrases for drawing parallels Words and phrases for simplifying and condensing | 
| Theme: | The role of slides in presentations | 
| 5.3 Highlighting important points | |
| Functions: | Referring to obvious-but-important issues Signaling especially important issues | 
| Target Language: | Phrases for referring to obviousness especially, particularly, notably, chiefly and related phrases | 
| Theme: | Presentation training | 
| UNIT 6 BUSINESS PROPOSITIONS | 
| 6.1 Pitching proposals | |
| Functions: | Using question-and-answer explanations Linking subjective and objective arguments | 
| Target Language: | Words and phrases for linking answers to questions | 
| Theme: | Making pitches to potential investors | 
| 6.2 Asking probing questions | |
| Functions: | Asking sophisticated questions Intensifying questions Softening questions | 
| Target Language: | Question forms | 
| Theme: | Seeking funding for a new invention | 
| 6.3 Responding to proposals | |
| Functions: | Explaining thoughts on proposals Qualifying degrees of agreement and disagreement | 
| Target Language: | Words to describe feelings about proposals less than / not 100% / overly / more than a little + adjective Phrases for describing agreement and disagreement | 
| Theme: | Seeking funding for a new invention | 
| UNIT 7 SKILLS AND QUALITIES | 
| 7.1 Describing personal qualities | |
| Functions: | Describing personal qualities | 
| Target Language: | Personal qualities: nouns and related adjectives | 
| Theme: | Personal qualities of entrepreneurs | 
| 7.2 Assessing professional performance | |
| Functions: | Discussing acceptability and satisfaction | 
| Target Language: | Adjectives and opposites with prefixes un- and -in | 
| Theme: | Evaluating candidates in recruitment interviews | 
| 7.3 Discussing imaginary scenarios | |
| Functions: | Describing hypothetical scenarios | 
| Target Language: | Review of zero, 1st and 2nd conditional Use of zero and first conditional in 'scenario discussions' | 
| Theme: | Behavioral interviews | 
| UNIT 8 ORGANIZATIONS | 
| 8.1 Describing types of organization | |
| Functions: | Referring to specific types of organization Categorizing organizations | 
| Target Language: | Terms and abbreviations for types of organizations | 
| Theme: | Different types of company in different countries | 
| 8.2 Assessing organizations | |
| Functions: | Describing positive and negative organizational characteristics | 
| Target Language: | Adjectives for assessing organizations, and prefixes for opposites | 
| Theme: | Assessing organizations as potential investments, and as suppliers | 
| 8.3 Weighing advantages and disadvantages | |
| Functions: | Discussing advantages Discussing disadvantages | 
| Target Language: | Phrases for discussing and weighing advantages and disadvantages | 
| Theme: | Private-sector versus public-sector organizations | 
| UNIT 9 BEATING THE COMPETITION | 
| 9.1 Comparing competing products and services | |
| Functions: | Making emphatic comparisons Describing degrees of quality Describing price levels | 
| Target Language: | Idioms for making comparisons Idioms for describing price and quality | 
| Theme: | Magazine reviews, investing in a new production line | 
| 9.2 Discussing competitive strategies | |
| Functions: | Describing similarities and differentiation Discussing price competition | 
| Target Language: | Business competition: terms, phrases and idioms | 
| Theme: | Competing on price v differentiation | 
| 9.3 Making complex comparisons | |
| Functions: | Referring to specific criteria Discussing comparable criteria | 
| Target Language: | Synonyms for criterion Words and phrases for comparing criteria | 
| Theme: | Airline competition, Edward de Bono's 'surpetition' | 
| UNIT 10 SEEDS OF SUCCESS | 
| 10.1 Discussing potential | |
| Functions: | Assessing potential | 
| Target Language: | potential – usage and phrases | 
| Theme: | Business potential of green energy | 
| 10.2 Describing growth and contraction | |
| Functions: | Describing empirical changes and trends | 
| Target Language: | Words, phrases and idioms for describing trends | 
| Theme: | Crocs | 
| 10.3 Explaining ideas | |
| Functions: | Describing the origins of ideas | 
| Target Language: | Words and phrases for discussing ideas | 
| Theme: | Jibbitz | 
| UNIT 11 PLANS AND SCHEDULES | 
| 11.1 Discussing priorities | |
| Functions: | Describing priorities Contrasting ideal situations and real constraints | 
| Target Language: | Phrases related to priority Phrases for referring to ideal situations | 
| Theme: | Scheduling a project at a chemicals plant | 
| 11.2 Discussing detailed schedules | |
| Functions: | Using specific scheduling terms Explaining interrelationships between plans | 
| Target Language: | Schedule terminology Words for describing interdependence | 
| Theme: | Critical Path Analysis | 
| 11.3 Stressing important points | |
| Functions: | Stressing important points verbally Stressing important points in writing | 
| Target Language: | Words and phrases for stressing important points verbally Words and phrases for stressing important points in writing | 
| Theme: | Planning the design phase of a project | 
| UNIT 12 WHEELS IN MOTION | 
| 12.1 Discussing work in progress | |
| Functions: | Referring to ongoing activities Referring to the current state of affairs | 
| Target Language: | Words and phrases for referring to the present | 
| Theme: | Opening a new sales office | 
| 12.2 Discussing planned progress | |
| Functions: | Referring to future points in time Discussing targets in relation to future timeframes | 
| Target Language: | Review of future perfect and future continuous tenses Phrases for referring to future points in time | 
| Theme: | A publishing schedule | 
| 12.3 Reporting on progress | |
| Functions: | Describing tasks currently being completed Discussing delays | 
| Target Language: | Phrasal verbs and word pairs relating to progress | 
| Theme: | Publishing schedule problems | 
| UNIT 13 POLICY AND CULTURE | 
| 13.1 Describing controls and restrictions | |
| Functions: | Describing authority limits Describing restrictive measures | 
| Target Language: | Controls and restrictions: verbs and nouns | 
| Theme: | Security of information | 
| 13.2 Discussing causes and effects | |
| Functions: | Discussing causes Discussing effects Referring to sources of motivation | 
| Target Language: | Verbs to describe influences and motivation + to ... / + from ...ing | 
| Theme: | Effects of open-plan offices on communication | 
| 13.3 Discussing codes of conduct | |
| Functions: | Describing cultural behavior Describing personal judgments | 
| Target Language: | Passive forms for describing attitudes and judgments Idioms and collocations for describing attitudes and judgments | 
| Theme: | Cultural attitudes to working hours | 
| UNIT 14 ECONOMIC REALITY | 
| 14.1 Referring to economic variables | |
| Functions: | Referring to specific economic variables Referring to sectors of the economy | 
| Target Language: | Economic vocabulary | 
| Theme: | Business news | 
| 14.2 Discussing the economic climate | |
| Functions: | Referring to points in the economic cycle Describing changes in the economic climate | 
| Target Language: | Language for describing economic ups and downs | 
| Theme: | Economic history from the dotcom boom to the subprime mortgage crisis | 
| 14.3 Discussing strategic responses | |
| Functions: | Describing strategic reactions | 
| Target Language: | Phrasal verbs: strategic changes | 
| Theme: | Reacting to a downturn, determining the location of a new plant | 
| UNIT 15 ROLES AND RESPONSIBILITIES | 
| 15.1 Describing responsibilities and functions | |
| Functions: | Describing professional functions | 
| Target Language: | Verbs and phrasal verbs for describing professional functions | 
| Theme: | Appointing a new director to push through change | 
| 15.2 Attributing and interpreting job titles | |
| Functions: | Transforming descriptive language into titles Understanding inferences of specific titles | 
| Target Language: | Suffixes in job titles: -er, -or, -ant, -ist Common job titles | 
| Theme: | Embellishing job titles | 
| 15.3 Discussing time-management issues | |
| Functions: | Discussing time commitments Discussing time-management strategies | 
| Target Language: | Time-management phrases | 
| Theme: | Juggling commitments | 







 
		 
			 
			